Essays about: "volvo marketing mix"

Found 4 essays containing the words volvo marketing mix.

  1. 1. Online game design theories for interactive marketing : Gamification is not enough

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Beatrice Lundgren; [2017]
    Keywords : Interaction Design; Game Design; Gamification; Interactive Marketing; Player Types; Game Elements; Timing; Interaktionsdesign; speldesign; spelifiering; interaktiv marknadsföring; spelartyper; spelmekanismer; timing;

    Abstract : This research looks at how interactive marketing can become more motivating for customers by designing it as a full game, not only by adding some game elements like in gamification. The result of the research gives marketers an alternative and complementary way of incorporating game design in marketing. READ MORE

  3. 2. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation

    University essay from Företagsekonomiska institutionen

    Author : Lili Cai; Yun Cao; [2013]
    Keywords : Volvo Car Corporation; Brand equity; Customer perception; Marketing mix; Chinese automobile market;

    Abstract : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. READ MORE

  4. 3. Adaptation of Controllable Variables in the Marketing Mix in Relation to Local Culture : A Case Study of Volvo Cars India Limited

    University essay from

    Author : Aravind Nagaraju Agastyaraju; Manish Mahato; [2011]
    Keywords : Marketing;

    Abstract : .... READ MORE

  5. 4. TWO COUNTRIES - ONE MARKETING MIX? HOW TO ADOPT COMPANY’S MARKETING MIX TO FOREIGN MARKET - CASE STUDY OF VOLVO

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Aneta Szwejkowska; Leszek Puczynski; Konrad Jezierski; [2007]
    Keywords : marketing mix; adaptation; 4 Ps;

    Abstract : The discussion about 4P’s marketing mix covers two aspects. On the one hand, marketing mix activities are used to apply product into market and attract customers. Its activities are matched with every single market in different way. Managers are focused on country specification, customers’ demands and potential competitors. READ MORE