Essays about: "web 2.0"

Showing result 1 - 5 of 175 essays containing the words web 2.0.

  1. 1. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

  3. 2. Under the Digital Media Spotlight: The Entity of Rasmus Paludan

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Milla Lindén; Moa Winge; [2023]
    Keywords : Rasmus Paludan; digital news media; alternative news media; mainstream media; Easter Riots; strategic narratives; disinformation; framing; critical discourse analysis; Social Sciences;

    Abstract : Digitaliseringen och framväxten av Web 2.0 har förändrat dagens medielandskap och skapat nya förutsättningar för nyhetsmedier och dess intressenter. Till följd av det har mainstream och alternativ media större utrymme att nå och påverka en bredare publik. READ MORE

  4. 3. Study of accessibility needs of people with visual impairments and how they align with WCAG 2.0 guidelines : A Study of WCAG 2.0 Guidelines

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Benaris Hajduk; Ismail Ali; [2023]
    Keywords : Web accessibility; Visual impairments; Web Content Accessibility Guide- lines 2.0; Accessibilty;

    Abstract : This study aimed to investigate the needs and challenges faced by visually impairedindividuals when using the internet and assess the compatibility of the challengesthey face with the Web Content Accessibility Guidelines (WCAG 2.0). By exam-ining these aspects, through analysis of existing literature, surveys and interview. READ MORE

  5. 4. The Implementation of social CRM : Key features and significant challenges associated with thepractical implementation of social Customer RelationshipManagement

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : Julia Kansbod; [2022]
    Keywords : Big Data; CRM; GDPR; Social CRM; Social media; Web 2.0;

    Abstract : The rise of social media has challenged the traditional notionof CRM and introduced a new paradigm, known as socialCRM. While there are many benefits and opportunitiesassociated with the integration of social data in CRMsystems, a majority of companies are failing their social CRMimplementation. READ MORE

  6. 5. The virtual experience: A qualitative study among young adults on their perception of Facebook Metaverse

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Wasaja Israel; [2022]
    Keywords : Facebook Metaverse; Web 2.0; Social networks; Virtual world; Datafication; Interactivity; Connectivity; Anonymity; Commercialisation; Semiotic analysis.;

    Abstract : This thesis investigates reactions of young people in Malmö-Sweden about the proposed Facebook Metaverse. Gauging young people’s association/reactions about Facebook Metaverse before its practical existence is the study's main focus. The thesis assesses Web 2. READ MORE