Essays about: "western culture Influence on business in china"
Found 5 essays containing the words western culture Influence on business in china.
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1. The Country of Ownership Paradox
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE
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2. Entering the Chinese e-merging market : A single case study of buisness model adjustment
University essay from FöretagsekonomiAbstract : Business model is a concept that has gained increasing attention in recent years. It is seen as a firm’s ticket to success and has been studied by researchers and managers alike to find the ultimate template for prosperity. READ MORE
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3. What matters in the regional competitiveness of the tourism in China? A case study of Yunnan & Zhejiang Provinces based on Porter’s diamond model
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : This research presents a case study of the tourism development in China in Yunnan & Zhejiang Provinces. Yunnan is a typical western under-developed province famous for the minorities’ culture and tourism resources, especially natural subtropical and tropical landscape. READ MORE
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4. What to do with the Chinese?
University essay from Sektionen för Hälsa och SamhälleAbstract : Today, the Peoples Republic of China (PRC) is a fast growing economy, which is still in a developing phase. According to this fact, many Western companies are expanding and establishing in China nowadays. READ MORE
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5. The Impact of Culture on Consumers' Propensity to Innovate and Susceptibility to Interpersonal Influences
University essay from Handelshögskolan vid Umeå universitetAbstract : ABSTRACT The increasing globalization of business provides a compelling reason for understanding the cultural context of consumer behaviour. Our thesis investigates the impact of culture on consumers’ propensity to innovate and consumers’ susceptibility to interpersonal influence that is divided into normative interpersonal influences and informational interpersonal influences. READ MORE