Essays about: "what are the factors influencing international marketing"
Showing result 1 - 5 of 9 essays containing the words what are the factors influencing international marketing.
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1. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 04 June 2018 Level: Master Thesis in International Marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Anastasiadou, Elena Meier, Philip (94/05/25) (88/03/11) Title: Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor: Emilia Rovira Keywords: Online purchase intent, international online vendors, corporate social responsibility, technology acceptance model, Ikea Research Question: What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose: With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE
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2. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China
University essay fromAbstract : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. READ MORE
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3. Factors influencing the choice of a bank : An international student perspective
University essay from FöretagsekonomiAbstract : Purpose: The purposeof this thesis is to identify what factors influence international students in their choice of a bank.Literature review: A review of previous research about bank selection criteria related to students as well as a few examples of bank choice studies in the general population is presented. READ MORE
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4. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Date: May 11, 2011 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase making decision Authors: Miss Pattaraporn Jiranyakul Miss Chitraporn Yoksvad Tutor: Johan Grinbergs Problem statement: “What is the driving force or the reason behind the fast food consumption of the Thai consumers?” Purpose: The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai consumer choice and the most impportant marketing factors." Method: This paper has applied for the quantitative method with questionnaires survey. READ MORE
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5. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE