Essays about: "what drives a business"

Showing result 16 - 20 of 78 essays containing the words what drives a business.

  1. 16. Barriers and Enablers for using E-commerce in a B2B Environment and their Implications for Strategy

    University essay from Lunds universitet/Teknisk logistik

    Author : Axel Paulsson; Axel Gyllfors; [2021]
    Keywords : E-commerce; B2B; SME; Enablers; Barriers; TC; Strategy; Implications; Technology and Engineering; Business and Economics;

    Abstract : As e-commerce continues to grow in the B2B industry many companies are tasked with implementing and updating their current working ways to fit the digital era. With an estimated market size value of 6.7 trillion USD in 2020 and a CAGR of 17. READ MORE

  3. 17. How Product Properties Drive Wine Sales in Norway

    University essay from KTH/Matematisk statistik

    Author : Elin Blomqvist; Johan Legernes; [2021]
    Keywords : Regression; Wine; Vinmonopolet; Marketing mix; 4P; Price triangle; Statistics; Applied mathematics; Regression; Vin; Vinmonopolet; Marknadsmixen; 4P; Pristriangel; Statistik; Tillämpad matematik;

    Abstract : This project investigates the Norwegian wine market and attempts to provide models of how the sales volume is influenced by different product attributes. The purpose was to examine if and how such relationship can be modelled using multiple linear regression. READ MORE

  4. 18. Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rafael Czeszejko; Sofia Öfverström; [2021]
    Keywords : Customer Engagement; Gamification; Co-creation; Experimental Design;

    Abstract : Over the last decade, Gamification has been identified as one of the most prominent marketing initiatives to engage customers in the creation of more desirable and unique offerings. Adding Gamification into offerings allows customers to socially interact, share information and co-create experiences. READ MORE

  5. 19. Outsourced or Outforced? : A study on multi-sided food delivery platforms in the gig economy: the business actor perspective.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Torbjörn Moxstad; Julia Pettersson; [2020]
    Keywords : Gig economy; digital platforms; multi-sided platforms; outsourcing; food delivery industry;

    Abstract : The growth of the gig economy has resulted in an increased interest in the relatively new phenomenon of multi-sided digital platforms. Previous research has naturally been focused on one of the key actors on these platforms, namely the gig workers, and how the gig economy has affected the labor market. READ MORE

  6. 20. Exploring Barriers towards Adoption within Electric Road Systems : A Case Study of the User Perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Frida Borin; Linnea Tjernlund; [2020]
    Keywords : Electric Road System; ERS; Barriers towards Adoption; Industry of transportation; Elvägar; barriärer mot teknikövergångar; Transportindustri;

    Abstract : In recent years, Electric Road Systems (ERS) has emerged as a potential solution for sustainable road transport. However, early ERS commercialization has turned out to be challenging and it is needed to better understand what drives a user’s decision to adopt ERS. READ MORE