Essays about: "what is the definition of the customer"

Showing result 1 - 5 of 53 essays containing the words what is the definition of the customer.

  1. 1. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

    University essay from Lunds universitet/Teknisk logistik

    Author : Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
    Keywords : Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

    Abstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE

  3. 2. Design-Manufacturing Integration : Challenges in change management for new component in-house manufacturing

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Siet-Ling Law Hing Ping; Rahul Suresh; [2022]
    Keywords : Computer Aided Design CAD ; engineering drawings; cable harness; R D; production; design-manufacturing integration; collaborative product development; model based definition; Computer Aided Design CAD ; ingenjörsritningar; FoU; produktion; design-tillverkning integration; kollaborativ produktutveckling; modellbaserad utveckling;

    Abstract : In the highly competitive transportation industry, one way to gain a competitive advantage is to ensure the customer needs are satisfied and tailored according to each customer’s need. Scania’s one of the core values is customers first and believes that the organization is successful only when its customers are successful. READ MORE

  4. 3. Fashion marketing's role in purchase pressure

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Hjälmeby; Sophie Vigren; [2022]
    Keywords : Fashion; Purchase Pressure; Marketing Communications; Overconsumption; Sustainable Branding;

    Abstract : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. READ MORE

  5. 4. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna Mannelqvist; Isak Mårtensson; [2022]
    Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

    Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

  6. 5. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marvin Elabi; [2022]
    Keywords : E-loyalty; E-trust; E-satisfaction; E-wom.;

    Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE