Essays about: "what makes a brand"

Showing result 1 - 5 of 85 essays containing the words what makes a brand.

  1. 1. ESG Scores as Social Ethicality Motivators

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Annika Ebert; Isabella Larsson; [2023]
    Keywords : ESG Responsiveness; Russia-Ukraine War; Divestment Strategy; Brand Management; MNCs; Business and Economics;

    Abstract : Relating to the ongoing discussion surrounding criticism and support for ESG scores, the purpose of this paper anchors itself in providing comprehensive, empirical evidence regarding the responsiveness of ESG scores to firm actions. The different strategic choices of multinational firms, resulting from political and stakeholder pressure, were to either fully withdraw, suspend or continue operations in Russia in light of the Russia-Ukraine war. READ MORE

  3. 2. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  4. 3. Supplier engagement for biodiversity : current situation and views

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Anouk Van Obergen; [2023]
    Keywords : Biodiversity; supply chain management; supplier engagement; sustainability; supply chain;

    Abstract : This research focuses on supplier engagement for biodiversity and how this is currently viewed and utilized by companies. Biodiversity loss is a topic that has long been on the agenda, but only recently in combination with businesses. READ MORE

  5. 4. Not All Heros Wear Capes

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fang Cheng; Hanna Åstrand; [2023]
    Keywords : Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

    Abstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE

  6. 5. How do fires affect the railway? - A Swedish study on what factors influence fire risk and how it affects railway traffic.

    University essay from Lunds universitet/Trafik och väg

    Author : Jonatan Gustafsson; [2023]
    Keywords : Train; railway; fire; forest fires; delays; weather; Sweden.; Technology and Engineering;

    Abstract : Forest fires can start in a variety of ways. "Fires started deliberately" and "fires started by sparks generated from a train braking" were two of the most common causes of fires between 2010 and 2020. Train braking accounted for 1.1% of all fires, whereas fires created by unknown reasons accounted for 43% of all fires. READ MORE