Essays about: "why is international marketing important"
Showing result 1 - 5 of 13 essays containing the words why is international marketing important.
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1. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE
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2. Daylighting and Electric Lighting Integration in the Retail Sector
University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljöAbstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE
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3. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE
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4. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE
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5. Investing in CSR targeted funds : A study of the Swedish CSR fund industry and its potential problems
University essay from KTH/Industriell produktionAbstract : In this paper qualitative research has been done in order to identify current problems with investing in corporate social responsibility (CSR) funds. There are several reasons to why this is an important subject. READ MORE