Essays about: "window shopping"

Found 5 essays containing the words window shopping.

  1. 1. Predicting Customer Satisfaction in the Context of Last-Mile Delivery using Supervised and Automatic Machine Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Carl Höggren; [2022]
    Keywords : Last-mile Delivery; Customer Satisfaction; Supervised Machine Learning; Automatic Machine Learning; Imbalanced Datasets; Sista-milen Leveranser; Kundnöjdhet; Övervakad Maskininlärning; Automatiserad Maskininlärning; Obalanserade Dataset;

    Abstract : The prevalence of online shopping has steadily risen in the last few years. In response to these changes, last-mile delivery services have emerged that enable goods to reach customers within a shorter timeframe compared to traditional logistics providers. READ MORE

  3. 2. Catch the fraudster : The development of a machine learning based fraud filter

    University essay from Uppsala universitet/Avdelningen för systemteknik

    Author : Anton Andrée; [2020]
    Keywords : fraud: detection: fraud detection: machine learning: filter: fraud filter: random forest: RNN: grey list: gray list: non-numerical: features: fraudulent: banking: ecommerce: transaction;

    Abstract : E-commerce has seen a rapid growth the last two decades, making it easy for customers to shop wherever they are. The growth has also led to new kinds of fraudulent activities affecting the customers. READ MORE

  4. 3. Branded Windows : The Semiotics of a Window Display

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Mariia Lakanen; [2016]
    Keywords : Brand Identity; Fashion Retail; Window Display; Visual Merchandising; Visual Communication; Semiotics;

    Abstract : The objective of this study was to analyze the visual communication of fashion brand identity through the concept of window displays. Window displays are often categorized as an aspect of a much larger concept of visual merchandising that should be seen as a crucial part of the entire marketing communications. READ MORE

  5. 4. Creative Windows - Worth Looking Into. A Quantitative Experiment on Window Displays.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linn Westerberg; Ulrika Häggarth; [2013]
    Keywords : window display; creativity; price offering; ; redesign frequency; communication effects; brand image; retail strategy; visual merchandising; shopping behavior; hedonic customers; willingness to pay; high street fashion;

    Abstract : As the retail environment becomes fiercer, increased pressure is put on the different parts of a retail strategy. Standing out in the crowd and being consistent throughout the retail tactics are two ways to increase the chances of keeping the brand visible, and the grip around the consumer intact. READ MORE

  6. 5. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE