Essays about: "women online purchasing behavior"

Showing result 1 - 5 of 6 essays containing the words women online purchasing behavior.

  1. 1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  3. 2. Value Based Segmentation of Luxury Consumption : Behavior among Iranian Employed Women

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Mehrabi; Roxana Zahedi; [2016]
    Keywords : ;

    Abstract : Luxury market has a continuous growth that proves the increasing demand of luxury around the world despite recession or other similar problems. For this reason luxury concept has been studied from several aspects in different regions around the world; but as the concept of marketing and consumer behavior can be customized based on culture and peoples beliefs and values in every region of the world; local studies are necessary for marketers and business owners in order to penetrate in different markets. READ MORE

  4. 3. Konsumenternas prioriteringar vid köp av nötfärs : valbaserad conjoint analys

    University essay from SLU/Dept. of People and Society

    Author : Daniel Andersson; Pontus Bjuremark; [2015]
    Keywords : nötfärs; mervärdesmärkning; Krav; EU-eko; Svenskt sigill; Svenskt kött; Nyckelhålet;

    Abstract : En nedåtgående marknadsutveckling för svensk nötköttsproduktion sedan EU-inträdet samtidigt som både import och efterfrågan ökat betyder att konsumenten i större utsträckning prioriterat importerat kött. Många faktorer styr en konsument när denne ska välja livsmedel. READ MORE

  5. 4. Factors Affecting Men in Terms of a Website's Design and Structure : A quantitative approach to find the most influential factors for men purchasing clothes online

    University essay from IHH, Företagsekonomi

    Author : Christian Lidström; Magnus Johansson Angesjö; [2012]
    Keywords : Buying behavior; Online shopping; Men s shopping behavior; Clothes and accessories; Website design;

    Abstract : Internet has over the years developed to a platform where more and more companies and organizations control their businesses. Men are spending considerably more time shopping in general compared to only a decade ago, and the numbers are still increasing. Men are using the internet to buy products more often than women do worldwide. READ MORE

  6. 5. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

    University essay from Företagsekonomi

    Author : Magali Morel; Francis Kwakye; [2012]
    Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

    Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE