Essays about: "women purchase"
Showing result 1 - 5 of 68 essays containing the words women purchase.
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1. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. READ MORE
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2. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE
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3. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE
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4. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude
University essay from Umeå universitet/FöretagsekonomiAbstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE
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5. Analyzing the Elements on ASOS’s Product Pages that Attract and Impact User Purchase Intention
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : The purpose of this study is to get an idea of what impact different elements and information has on a product page in order for the user to be inclined to purchase the product. Furthermore this research will look into the possible differences and/or similarities between genders. READ MORE
