Essays about: "zara marketing strategy"

Found 3 essays containing the words zara marketing strategy.

  1. 1. Eco-shop Paradox, a case study on Zara Rome

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Gabriela Carrion Cortes; Kristabel Caceres Tercero; [2012]
    Keywords : eco-shops; fast fashion; sustainability; sustainable consumer behavior; green retailing; visual merchandising; service marketing triangle; external marketing; internal marketing; interactive marketing;

    Abstract : Sustainability is a topic paying a visit to most industries today and the fashion business is no exception.The development of eco-efficient stores is one of the efforts carried out by Inditex Group with the aim to adopt sustainability into its practices. READ MORE

  3. 2. Differentiation strategies in the fashion industry.

    University essay from Ekonomihögskolan, ELNU

    Author : Jacqueline Baykal; Marjorie Delagarde; [2011]
    Keywords : Differentiation strategies; fashion industry; attract customers;

    Abstract : This essay looks at the various differentiation strategies for a company in the fashion industry. The chosen fashion company for this study is Zara. The reason for this is that Zara is a relatively new company which has grown quickly and today has a big market share. READ MORE

  4. 3. Market Orientation as a Branding Strategy

    University essay from Företagsekonomiska institutionen

    Author : Harriet Mellenius; [2008]
    Keywords : Market Orientation; Branding; Fashion;

    Abstract : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. READ MORE