Essays about: "zeitgeist"

Showing result 1 - 5 of 18 essays containing the word zeitgeist.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  3. 2. “Freedom not Fear, truckers not Trudeau” : Antagonism as Populism: Against the Liberal Consensus in Canada

    University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Author : Mattias Törnell; [2023]
    Keywords : ;

    Abstract : This thesis is investigating the rise of populism in Canada, and how the Freedom Convoy 2022 changed the political landscape allowing for populism to be mainstreamed. Populism as a political force is reshaping liberal democracies, and by analysing how populism as a counter movement against the liberal hegemony is constructed, this thesis, while focused on Canada, will show how societal polarization and the construction of political frontiers is expanding the populist zeitgeist. READ MORE

  4. 3. Playing by the Rules: Exploring the Challenges to Copyright Protection faced by Video Game Publishers

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Alice Niamh Savage; [2023]
    Keywords : Law and Political Science;

    Abstract : The intellectual property regime within the European Union is one which has a rich and lengthy history, encompassing a wealth of forms of expression. The harmonisation of copyright can be dated to the creation of the Berne Convention for the Protection of Literary and Artistic Works of 1886. READ MORE

  5. 4. The Multiplicity of Colonial Literature: Using the Portrayal of the Indian Population to Promote Democratic Values and Vocabulary Development in Upper Secondary School

    University essay from Stockholms universitet/Engelska institutionen

    Author : Michael Lindfors; [2022]
    Keywords : Rudyard Kipling; Edward Said; Paul Nation; Orientalism; vocabulary development; democratic values; second language teaching;

    Abstract : This essay explores the ways colonial short stories by Rudyard Kipling can be used in many different aspects of language teaching in upper secondary school.The analysis takes inspiration from Edward Said’s Orientalism, where he discusses and argues for the prevalence of the phenomenon of Orientalism in the zeitgeist of Western society during the age of European occupation and colonization. READ MORE

  6. 5. Shaking Hands with the Zeitgeist. : Influencing trends through strategic design.

    University essay from Jönköping University/JTH, Industridesign

    Author : Benjamin Mastroianni; [2021]
    Keywords : Industrial Design Smart Home Conceptual Design Soft Robotics Cultural Dynamics Trend Mechanisms High Fashion;

    Abstract : Research into cultural dynamics and trend mechanisms has been used to “deconstruct” theinfluence structure of fashion in a way that can be applied to a hypothetical design strategy.The design strategy revolves around designing products with the intension to indirectlycommunicate an idea or ideas and by taking advantage of a products emotional value, toincrease structural and cognitive embeddedness of underlying ideas. READ MORE