Essays about: "zhi xiao"

Found 1 essay containing the words zhi xiao.

  1. 1. Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paul Monno; Da Zhi Xiao; [2014]
    Keywords : Mobile commerce; m-commerce; Technology Acceptance Model; TAM Adoption Behaviour; Cultural Difference.; Business and Economics;

    Abstract : Title: ‘Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia’ Research Question: 1. What are the differences between European and Asian consumer behavior of adopting m-commerce apps? 2. READ MORE