An Investigation of Engagement in the Context of Employer Branding and Social Media

University essay from Lunds universitet/Företagsekonomiska institutionen

Author: Klaudia Karwowski; Viktoria Redey; [2013]

Keywords: Engagement; Employer Branding; Employer Brand; Social Media; Web 2.0; War for Talent; Business and Economics;

Abstract: The purpose of the study is to examine how companies are applying employer branding in social media and how these activities affect potential employees’ engagement. Engagement on social media has been analyzed according to the cognitive, emotional and behavioral dimensions using a mixed method content analysis.

  AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)