Pro-environmental Behavior in Mass Tourism : Testing manipulation techniques in tourists for "voluntary" sustainable actions

Abstract: Five suggested experiments from tested Pro-environmental behavior change studies made in different advance economy countries were applied in the emerging economy tourist destination: Samalayuca Sand Dunes Park in Ciudad Juárez, Chih. México.  Results show that promoting connectivity between  the tourist and the destination, framing actions for tourists who are not aware about sustainable practices, encouraging sustainable actions with non monetary incentives, and reminding tourists faults against the environment are sucessful techniques to enhance pro-environmental behaviors in tourists; while a combination of these practices may enhance positive spillover to increase such actions and thus, helping to close the ”holiday” gap or the unsustainable behavior tourists show during travel.