DEVELOPING SUSTAINABLE PUBLIC TRANSPORT(Case studies : Varmlandstrafik AB and TransJogja)

Abstract: ABSTRACT The use of motor vehicles has a significant and growing impact on global climatechange, the slow but steady increase in average world temperature commonly known asglobal warming. The governments from central to local are then positioned to address theproblem caused by motor vehicle use and promote a more sustainable transportation system.By taking actions that minimize motor vehicle use, encourage public transport use by citizensand promote advanced vehicle technologies. Hopefully these actions could allow citizensaccess their needs and destinations without causing undue harm to the climate. This researchaims at (1) identifying the sustainability of Trans Jogja service regarding existing valuenetwork system and stakeholder view; (2) observing what can be learned fromVarmlandstrafik AB in terms of communicating with other stakeholders in the value networksystem for environmentally friendly activities and maintaining profit as well and (3)identifying how the existing service performance of Trans Jogja in term of sustainableservice.Learned from IKEA (a furniture company with a good model for sustainable servicebusiness) regarding Corporate Social Responsibility (CSR) and embedded principles, thisresearch try to analyze that value network in terms of how the networks of stakeholderscreate value, CSR, stakeholder, and organization changes are closely related towardssustainability. And also by developing the indicator for sustainable transport to besustainable public transport model, using SERVQUAL model this thesis try analyze whetherthe service is successfully delivered or already sustainable in both public transport.Varmlandstrafik AB as a case study be a comparative for Trans Jogja regarding sustainablepublic transport and sustainable service.From the analysis it can be concluded that in overall components regardingsustainability, Trans Jogja have not fulfilled all sustainable public transport indicators foreconomic, social and environmental aspects. This was due to the lack of awareness towardsCSR, the mind set of creating value between multiple stakeholders, and service, Trans Jogjaservice has not been obtaining sustainability. Based on the assessment from passengers andlesson learned from Varmlandstrafik AB, sustainability can be achieved if all the componentsof service are clearly regulated in the contract between PTA and the operator. Sustainabilityis also related to how communities in accesings their necessities to work, education, health,business, entertainment etc. Therefore all stakeholders or institutions involved in Trans Jogjaoperation should consider how to develop Trans Jogja so that it is integrated with other kindsof public transport and also how to develop the service for a long term necessities formobility. The things can be learned from Varmlandstrafik AB is that the change or reform ofpublic transport authorities is important in order to develop policies. The dialogues amongmultiple stakeholders aimed to create a change pressure in the Swedish Public TransportIndustry due to the contribution of change pressure proves that the dialogues help asuccessful quality improvement.. Key Words : Sustainable development, sustainable transport, sustainable public transport,CSR, stakeholder view, value network.