Tryckt out - reintroducing traditional printing to contemporary graphic design in Sweden

Abstract: For over 500 years, the act of printing required the skill and knowledge of how to use a press. Printers and typographers created their works using actual materials, heavy and tangible, and some of their products have lasted centuries. Yet, as printing methods made revolutionary advances, this long-standing standard of printing virtually vanished from the informational graphic world. In Sweden, graphic designers are working almost exclusively from a computer base and the discipline of traditional print and typesetting has been lost. TRYCKT OUT is a project and study built to raise awareness of the vitality and viability of traditional print for graphic design within a contemporary context. The supposition of the project is that, in the march of progress, important knowledge has been discarded, resulting in a cheapening for both the product and producer.