Advantages and disadvantages of One-click purchases

Abstract: The purpose of this paper is to investigate the advantages and disadvantages of the method of one-click purchasing. One-click purchasing is a method allowing the customers to transact a purchase with only one click. The customer has entered the payment information necessary to complete the purchase at a previous occasion. Within the next buying opportunity, the customer can purchase products with one single click. The analysis and conclusions is based on both primary and secondary sources. The primary sources represent the result of a questionnaire performed with 200 respondents. The survey showed that the most common advantages with the method was fast, smooth, easy and time efficient. The disadvantages on the other hand were more varying and included cons such as uncertain, unreliable, risk-taking, page hacking, fraud and identity hijacking. The conclusion is therefore that the disadvantages are in grater number and also more shifting, which means that the perception of the one-click purchasing method tends to be more negative.