How to Implement and Evaluate an Online Channel Extension Through Social Media
University essay from Ekonomihögskolan, ELNU
Abstract: The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study.
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