Consumer Perception of Product Placement : The Relationship between Perceptions and Attitudes towards Movies and Placed claims

University essay from Högskolan i Jönköping/IHH, Företagsekonomi

Author: Melvin Masuwely Fondeson; [2011]

Keywords: ;

Abstract:

  AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)