Personal news video recommendations based on implicit feedback : An evaluation of different recommender systems with sparse data
Abstract: The amount of video content online will nearly triple in quantity by 2021 compared to 2016. The implementation of sophisticated filters is of paramount importance to manage this information flow. The research question of this thesis asks to what extent it is possible to generate personal recommendations, based on the data that news videos implies. The objective is to evaluate how different recommender systems compare to complete random, each other and how they are received by users in a test environment. This study was performed during the spring of 2018, and explore four different algorithms. These recommender systems include a content-based, a collaborative-filter, a hybrid model and a popularity model as a baseline. The dataset originates from a news media startup called Newstag, who provide video news on a global scale. The data is sparse and includes implicit feedback only. Three offline experiments and a user test were performed. The metric that guided the algorithms offline performance was their recall at 5 and 10, due to the fact that the top list of recommended items are of most interest. A comparison was done on different amounts of meta-data included during training. Another test explored respective algorithms performance as the density of the data increased. In the user test, a mean opinion score was calculated based on the quality of recommendations that each of the algorithms generated for the test subjects. The user test also included randomly sampled news videos to compare with as a baseline. The results indicate that for this specific setting and data set, the content-based recommender system performed best in both the recall at five and ten, as well as in the user test. All of the algorithms outperformed the random baseline.
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