SMEs modes of entering in China : A Multiple Case Study of Swedish firms entering in China

Abstract: Purpose - The purpose of this research is to investigate market entry modes selection of Swedish SMEs concerning their entry in Chinese market. The information we extracted from various Swedish SMEs may to some extent functional to other Swedish SMEs as well while seeking to enter in the foreign market. Design/methodology/approach -The authors employ multiple case studies. The data was collected with telephone interviews with managers and directors. Findings - The study indicates that numerous internal and external factors are driving the SMEs to choose a specific entry mode while internationalizing their business in a foreign market. Research limitations/implications - The study and the findings are based on four cases. Therefore the results can only be considered tentative. Additionally, the retrospective nature of the research design is challenging, as it puts weight on the respondents’ memory and ability to identify change. Practical implications –The information can be utilized for managers in SMEs to understand the factors that influence them while they are choosing an appropriate entry mode. Original/value – In contrast with previous research we focused on how the internal and external factors drive the firms to choose a specific entry mode in a foreign market. This information will may have some functional for other SMEs while entering in foreign markets.