Improving Communication between Front-end developer and Client at Company X

Abstract: This bachelor thesis work at MAU (Malmoe University) was carried out in Sweden at Company X. Company X is a Swedish IT company that provide SaaS (Software as a Service) as e-commerce solutions for small- to medium-sized businesses. The purpose of this project is to analyse the current design process of Company X with the aim of improving the communication between front-end developer and client by providing them with a tangible tool in order to align the front-end developer with the expectations of the clients. The two methods that was used to collect data was individual semi-structured interviews and an online co-creation session which were analysed through grounded theory. The analyzations of the results of this thesis clarified that miscommunication occurs depending on several factors which causes different issues. The conclusions of this thesis are that data that is highly abstract is understood differently by different social worlds, resulting in issues within the communication between front-end developer and client as well as limiting the front-end developments contribution to appearance which causes the organisation to exclude the opportunity of business success. Due to data getting altered when going through several actors before reaching the front-end developer, it was argued that miscommunication occur throughout the design process of Company X. The issues within the occurring communication affects the design projects outcome negatively. Subsequently, it was argued that the current design process of Company X is in need of a portfolio containing visual explanations since a portfolio is a simple tool to use in order to make a viewer understand which would potentially decrease the levels of miscommunication as well as aligning the front-end developers with the expectations of the client.