Corporate Social Responsibility - In A Developing Country

Abstract: Purpose: The main purpose is to investigate a multinational corporation subsidiary established in a developing country and their current as well as their future work concerning CSR.Method: To carry out our research, we performed a theoretical study as well as an empirical. Our empirical study consisted of a qualitative case study performed at the company stated above. We used semi-structured interviews, which were conducted with eight representatives from the selected company.Conclusions: Our findings indicate that in developing countries the legislative and social systems are not formulated to restrict undue businesses. Due to this, Corporate Social Responsibility work among global companies established in these countries is important. When constructing these programmes the process has to start from the bottom and the local situation cannot be foreseen. The top-down approach to CSR is a fundamental problem. There are virtually no pressures for social responsibility on corporations in these countries, instead these pressures comes from the individuals within the organisation and from headquarters. We believe that collective corporate social responsibility-programmes are easier to balance with generating profit compared to the individual responsibility. Since corporate social responsibility is not only important for corporations to implement, in order to be effective and contribute to sustainable development in developing countries global corporations need to share the responsibility externally.