The Motivation of Long-Stay Tourism and International Retirement Migration: Swedish retirees in Thailand.

Abstract: Date: May 25, 2011 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: The Motivation of Long-Stay Tourism and InternationalRetirement Migration: Swedish retirees in Thailand. Authors: Mr. Krit Kummaraka ([email protected])Mr. Rapee Jutaporn ([email protected]) Supervisor: Mr. Peter Selegård Research Question: Which factors affect to the attitude for decision making ofretirement Swedish people to do as a long-stay tourism or Swedishretirement migration in Thailand? Purpose: The objective of this study is to describe and analyze the factorsthat affect to the attitude of Swedish people for making a decisionto do as a long-stay tourism or Swedish retirement migration inThailand. Method: This research is mainly based on qualitative research usingsurvey method. The main conceptual frameworks is “consumerdecision framework”. The datacollection is categorized into two sources: primary data andsecondary data. Conclusion: From our study, we learn that Swedish retirees have positiveattitude in Thailand. They have desire to migrate into Thailand. Allof eight element in consumer decision marking are effect to theirdecision, especially, the “motivation/ energizers” and “socioeconomicinfluence” factor. Key words: Consumer Attitude, Social Economic, Consumer Behavior, Long-Stay Tourism AND/OR Retirement Migration Influence inThailand