Ford Evoke

Abstract: „ What if Adaptive Personalization excelled Hardware Customization? “ Adaptive Vehicle Personalization Human mobility is about to create a generation of " Movers"  - a new breed of mobility users with global transportation  needs and a connection to multiple urban areas  already from a young age. Expectations towards mobility go towards adaptable and personalized solutions and technological advancements should enable a strategy in which one vehicle could adapt to multiple qualities. The final result is an adaptable urban mobility solution designed for global membership use in the year 2025. The intention of the project has been to holistically investigate how Vir tual Reality can influence the design process and result of interior and exterior. The goal has been to inspire and to show a believable way of how in the future adaptive personalization could excel hardware customization in order to suit the different and changing needs of various mobility service users.