Exploring LSP’s value proposition process in E-commerce supply chain

Abstract: Service is a process that doing something for someone that is valued. This thesis explores LSPs’ value proposition process in e-commerce supply chain. In addition, try to investigate in-depth about what would be importance of service-dominant logic in the context, and how can it propose and co-create value in the e-commerce supply chain management. This study provides the chance for the author to get insight of real operation in different LSPs with e-commerce supply chain, firstly by literature review, thereby decide the methodology which author would like to use and design it. After this, data collection will help the author to see and understand what is the gap of application of S-D logic between theory and real operation. Key words: e-commerce supply chain, LSPs, service-dominant logic, value co-creation