Mobile commerce: the use of m-commerce by customers today

Abstract: Mobile commerce (M-commerce) refers to the ability to conduct wireless commerce transactions using mobile applications in mobile devices. The initial debate on m-commerce was characterized by a high level of optimism, followed by a more nuanced and realistic approach. It is a new concept and is emerging in a context of an established norms, rules and standards. The purpose of this study is to provide a better understanding on how m-commerce can be used by customer today. In order to attain the purpose, three research questions are stated focusing on the benefits of m-commerce, the buying process of m-commerce, and the obstacles of m-commerce. Methodologically, two different case studies were conducted, one in the West (Sweden) and one in the East (Bangladesh), with interviews of consumers as the primary data collection tool employed. The findings show that the benefits of micro-payments are widely acceptable as of now as compare to other services of m-commerce. The adoption rate of m-commerce will increase based on the ease of its use. Regarding the buying process for m-commerce, a variation on a more traditional e-commerce model is developed. Finally, significant obstacles were found which are important when considering the development of m-commerce services. Browsing costs are rather high with a mobile device and a slow Internet connection can lead to indifferences in use. However, proper support from the Government could further support the growth of m-commerce.