EXPLORING THE INFLUENCE OF CULTURE ON CORPORATE SUSTAINABILITY : The example of France, Spain and Sweden

Abstract: Title: The influence of culture on corporate sustainability Authors: Adriana Corral Alonso and Daphné Lapourré Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Sustainability, sustainable development, corporate sustainability, Tetra Pak, culture, cultural influence, cultural dimensions, France, Spain, Sweden… Purpose: The purpose of this study is to explore how and to what extent cultural aspects can influence the corporate sustainability of a given company. Method: It is a qualitative case study enhancing on one hand primary research and on the other hand secondary data. The primary data based on three interviews of Tetra Pak key employees in France, Spain and Sweden are completed by the secondary research based on facts about Tetra Pak and on key authors’ books. Theoretical framework: The framework consists of theories and models about sustainability and its extensions and about cultural dimensions theories. Conclusion: Culture has an influence on corporate sustainability. However the extents are not easy to measure and vary according to the culture and the country’s means.