Investigating factors influencing customers intension for choosing electronic banking services

University essay from Luleå/Department of Business Administration, Technology and Social Sciences

Author: Sina Elli; [2012]

Keywords: ;

Abstract: In the first chapter of this thesis a background in the research area will be presented that will have a brief look at E-banking and emergence of its different channels and their current status in Iran. Subsequently the main research problem will be discussed from which preliminary research questions are derived. Finally, the outline of this research will be presented.

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