The Role Of Vision for Empowerment in Born Global Companies.

Abstract: The overall purpose of this paper is to explore the role of leadership, vision and motivation of the employees (empowerment) in order to get a better understanding of how the top manager of a Born Global company can develop the company. The study is based on two explorative case studies, where interviews have been conducted with both the top manager as well as the employees. This study is considered crucial in case of born global where the top manager spends maximum time in travelling. Top manager needs to integrate such a culture where employees are set in a framework wherein the operations are handled smoothly during the absence of top manager. In this era of global competition the key for a successful firm lies in the empowerment of employees with well defined boundaries. A qualitative strategy and a research design with two case studies on Swedish Born Global companies were used in reaching the purpose of this study. The primary empirical data were mainly collected from six interviews. Two interviews were conducted with top manager and rest with employees. Secondary data like general company information were gathered from the website of the companies prior to primary data collection to have a better understanding and preparation. The results of the study indicate that the vision is more important for the top manager compared to the employees working in a born global company. However, the vision manages to establish a supportive culture where their daily activities and decisions of the employees are in line with the vision of the company. We see that this has been possible due to the leadership style and motivational factors like delegation of responsibility and autonomy of work. Our findings indicate that empowering employees has a significant advantage supporting the growth and internationalization of the born global company. Based on these findings, practical and theoretical implications are presented and discussed in the paper.