Volvo 100vc

University essay from Umeå universitet/Designhögskolan vid Umeå universitet

Abstract: This project will be framed around three different topics: Autonomous vehicle design language, Scandinavian emotions, and Sports car practicality. A further exploration of those themes resulted into an interesting design challenge, imagine the future of sports cars when they start developing into autonomous vehicles. In addition, to a future leisure focused lifestyle that will put the family and personal development, as a main aspiration. All of these embodied into a commemoration product for one of the most significant Scandinavian brands: Volvo. The outcome is a celebration vehicle for the first century of the car company, and also for the tenth year anniversary of their autonomous technology.A car that captures Volvo values of Innovation, safety, family focused design, and Scandinavian emotion in an unusual package.

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