Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås

University essay from Akademin för ekonomi, samhälle och teknik

Author: Nakkarin Phoosangthong; Emmanuel Cimana; [2013]

Keywords: Internet grocery shopping; product quality; service quality; and consumer buying decision;

Abstract: The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online. 

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