A comparative study between user research in academia and user research in commercially driven companies

Abstract: The following degree project is written within the department of Information Technology at Uppsala University. The subject studied is the difference between academic user research and such user research performed by professionals at commercially driven companies. Academic’s and professional’s agendas, interests and approaches seem to differ and consequently a gap emerges. To perform a comparison between academically defined and practically defined user research a case study and a literature study were conducted. During the literature study three main academic approaches to perform user research were studied and summarized in a unified view. The case study was performed over 4 months at Spotify in the User Research team to gain insights into how user research is conducted in a commercially driven company. The degree project shows that academics and professionals can benefit from each other. For example, academics can integrate various mix methods to better understand design and concepts and base assumptions on more reliable data. Professionals can benefit from academics by adapting a similar systematic approach to perform user research and have a larger impact on the development.