Visual perception and preferences of depicted mobile telephones

Abstract: The visual design of twelve mobile telephones was studied and compared. Thirteen university students completed sorting tasks and were also interviewed. Significant correlations were found for most phones between ranks of beauty and desire to possess. Preferences varied among participants. Multi Dimensional Scaling of pile sorting data implied that phones were compared on the basis of prototypicality and trendiness. Four themes were found in the motivations of possession ranks: aesthetic judgements, symbolic perceptions and associations, conclusions of functions and practical conclusions. The results suggest that making sense of visual design determines aesthetic experiences and partly desire to possess, thus giving support to the applicability of appraisal theories of emotion to the study of design.