See what I'm saying? : A qualitative study of how sensory stimulation enhances the customer shopping experience in e-commerce
Abstract: Research question: How do the utilization of the human senses affect the customers' shopping experience within e-commerce? Purpose: The purpose is to describe how brands within e-commerce can create an enhanced shopping experience for its customers. Method: Cross-sectional design, semi-structured in-depth interviews Conclusion: The study revealed that in order to create an enhanced shopping experience for its customers, brands within e-commerce should treat the shopping experience as extended, which enables stimulation of multiple senses.
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