An investigation on influencing factors on tourists shopping: attitude of Iranian handmade carpet in Isfahan

Abstract: Tourists are eager to take something home as souvenirs form the trip and
therefore, they decide to go shopping. One of the most common types of
souvenirs is handicrafts and arts. The existence of various artistic
attractions and handicrafts along historic monuments in Iran is a factor to
attract tourists to Iran. Iranian handicrafts occupy the first and foremost
level of comparison to those of the other countries in the world from the
viewpoint of diversity of production involving as many as 150 branches. The
researcher’s intention of this study was to recognize the factors affecting
the attitude of tourists shopping Iranian handmade carpets in Isfahan.
Having reviewed the related literatures and the researches done in home and
abroad, the factors which could affect the attitude of tourists shopping
Iranian handmade carpets were recognized and categorized. These factors
are: advertisements by salesmen, carpet quality, price, and carpet beauty.
In present research, sample volume was determined by performing a primary
study and defining the variance of primary sample and the intended number
of samples was selected carefully and randomly from the population. Then
the validity and reliability of the questionnaire was determined. The used
questionnaire in this research consisted of 5 common, and 28 specialized
questions which were supporting the hypotheses of the research. Data was
analyzed using the frequency percent techniques, and in the chapter related
to the deductive statistics, one-sample T test was used to analyze and
approve/disapprove the questions supporting the research hypotheses.