Bark cloth : Swedish consumer attitudes towards sustainable fabrics

Abstract: The fashion industry is faced with a challenge of the world’s population today and it is therefore looking for other alternatives of dressing up the entire population since cotton is at its extinction. This study introduces an African crafted sustainable textile fabric called Bark cloth. The research includes the details of the fabric, the production process and what the fabric can be used for in order to give the reader a deeper understanding of the fabric and why it is interesting to be added on the Swedish market. A qualitative methodology is used and that is to say; interviews have been conducted as well as empirical data review which is used as basis on both primary and secondary data hence this helped in providing valid information for this study. The study findings and results are greatly based on the field study the author made recently in Uganda to broaden this project and the study is also be based on the information was be gathered from the other empirical sources such as interviews and the literature. The study scope outcomes will be applicable to the fashion council that that is seeking help in finding out how cotton can be substituted and it will also be very useful at the Swedish School of Textiles and the Textile museum in Boras.