GROCERY PRODUCT RECOMMENDATIONS : USING RANDOM INDEXING AND COLLABORATIVE FILTERING

Abstract: The field of personalized product recommendation systems has seen tremendous growth in recent years. The usefulness of the algorithms’ abilities to filter out data from vast sets has been shown to be crucial in today’s information-heavy online experience. Our goal is therefore to compare two recommender models, one based on Random Indexing, the other on Collaborative Filtering, in order to find out if one is better suited to the task than the other. We bring up relevant previous research to set the context for our study, its limitations and possibilities. We then explain the theories, models and algorithms underlying our two recommender systems and finally we evaluate them, partly through empirical data collection from our employer Kavall’s platform, and partly through analysing data from interviews. We judge that our study is scientifically relevant as it compares an algorithm that is rarely used in this context, Random Indexing, to a more established recommendation algorithm, Collaborative Filtering, and as such the result of this comparison might give useful insights into the further development of new or existing algorithms. While more testing is required, the study did show signs that Random Indexing does have the potential of outperforming Collaborative Filtering in some areas, and further development of the model might be a worthwhile endeavor.