The experience economy: domino or dynamo?
How the experience economy can develop sustainable
destinations

Abstract: The title of this paper is The Experience Economy: Domino or Dynamo. A
symbiosis not commonly used, but the author means to explain the experience
economy like a dynamo (similar to one on a bike) which generates power to an
implemented area, in this case destination development.

In many countries of the world where there are creative industries, the
economy that emerges from these industries has developed into an experience
economy. Typical for the experience economy is that it depends on several
actors with different skills and the environment in which it exists. The
author wishes to raise awareness of this fast-growing economy, which is an
integral part in the operations of many international companies. Hence, this
paper argues that there is a link between the creative industries,
experience
production and a vibrant experience economy. In this quest, the author will
lean on a case study developed in Indonesia.

Developing countries frequently lack the necessary infrastructure for a
successful tourism industry. Furthermore, many of these countries lack the
tools to develop organizational strategies for sustainable use of tourism
for
national development: As this study shows, the experience economy has the
potential to help developing countries generate economic growth.

This is a qualitative study – based on a case study in Indonesia, conducted
at place called Telunas Beach. Through first hand experiences, interviews,
literature review and research done at the location – the author has
gathered
data about strategies from the private and public sector, and will present
findings. This will hopefully inspire and encourage further research into
the
fascinating topic of the experience economies role within destination
development.

The case study presented in this paper will provide the reader with insights
from a producer’s perspective that can trigger new thinking and create an
interest in exploring this issue from additional angles.