Internal communication in organizations undergoing change: a
case study of WM-data AB and Manpower AB
Abstract: Doing business and managing change makes effective internal communication a
critical success factor needed to create a common understanding of what the
organization is trying to achieve in the marketplace. The purpose of this
study is hence to increase the understanding of how internal communication
is performed in organizations undergoing change. It was conducted through a
case study of WM-data AB and Manpower AB, based on one telephone interview
with each company. The results from our research showed that although
utilizing a blend of oral, written, and electronical channels, the Intranet
has grown to be of primary use in order to communicate effectively, as it
makes information easily accessible to employees, regardless time and
physical distance. Yet, this new innovation provides the disadvantage of
information overload, with a risk of loosing vital material. Moreover,
considering criteria such as the purpose of the information are essential
when selecting appropriate communication channels.
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