Precision Medicine : The Future of Data-driven Healthcare

Abstract: Precision Medicine: the future of data-driven healthcare is an interaction design master’s thesis project aimed at presenting a vision of how genomic and quantified data might be integrated into the Swedish public healthcare system. This thesis focuses on a user-centered design process, examining patient health needs and desires. It also looks at the rise of genomic data and precision medicine. Ethnographic research has been conducted with people in the different Scandinavian countries, hearing their health stories first hand, both in relation to genomic data, quantified self data and overall health. Commonly used service design methods such as customer journey mappings, blueprinting and business model mapping have played a large role in shaping the experience of the concept