Domestic Travel Behaviour in China

Abstract: China's tourism industry has only developed after its opening-up in 1978. However, the inbound and outbound tourism is more often researched than the domestic tourism industry. Therefore, this research provides an analysis of the domestic travel behaviour of the Chinese between the ages of 20-35. Furthermore, the analysis is based on a survey, which was conducted amongst that age group. The aim and purpose of the research is to find out whether the trends that were identified around the millennium have changed or are consistent with the present travel behaviour of young Chinese.