Global Sourcing Strategies and CSR Implementation in Airline Industry

Abstract: Global sourcing strategies are becoming important with respect to more globalized world and changing global market. Nowadays, profitability is more complex subject for companies. Moreover, if we come through the airline companies, it will be more confused issue to achieve. Customers are getting knowledge about pricing strategies of different types of aviation industry and this makes customer segmentation more important.Coping with that challenging business requires strong skills on sourcing strategies in human resources, airport and aircraft choices. Hence one of the biggest airline companies was chosen as a case company to observe these strategies.Increasing of flights for all over the world causes more polluted environment. Hence, airline companies need to be more responsible for environmental issues. Sustainability in that business is motivated by customer and related policies. Chosen case company was also reviewed with respect to its corporate social responsibility.According to this thesis a lot of work can be done in order to a get a brief idea for the global sourcing strategies and corporate social responsibility. Authors were discussed that subject and observed its applications in a world-wide airline company. It can be supposed as a well-prepared study with literature review and related reflections.