Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act

University essay from Sektionen för ekonomi och teknik (SET)

Author: Caroline Gholamzadeh; Karolina Jakobsson; [2011]

Keywords: Viral marketing; word of mouth; social medias; power of viral marketing; consumer behaviour process; consumer-buying act; Viral marknadsföring; word of mouth; sociala medier; konsumentbeteende processen; konsumentköpbeteende;

Abstract:

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