Managing a business change : framework for measuring and controlling businesses

Abstract:

Todays changing market makes it increasingly important for companies to be able to change and adopt to different market dynamics. Companies that manage to undergo a change often differ from those that fail. Key performance indicators is a tool that enables companies to measure where they stand in relation to other companies, but also to know where they want and where they´re going. Looking at change as inevitable, it´s becoming more common for companies to take outside help from companies who are experts when it comes to change. Studies also shows that a trend shift has taken place the last 15 years, where businesses have become more likely to take help from experts to reduce burden on its own staff but also to be bale to focus on theirordinary activities. Transformator Design is one of those experts and their desire to select the "best" key performers indicators, with a focus on the customer, are the foundation of this thesis. Moreover, the objective of this study is to contribute to the understanding of how companies, in general, should work with change management.

The study has, after examination of theory and previous empirical studies, conducted interviews with the five companies SEB, Netsurvey, Telia, Ica and Skandia. Common to these companies is that they are all engaged in change management. The result of the theories shows that there is no general panacea when it comes to the choice of KPI, but it varies depending on the type of business that a company carries. When it comes to the selection of KPI, all firms, regardless of business, should select those that reflect the firm´s business, employees and customers. This is because the customer indirectly is affected by a satisfied business with satisfied employees.