Facilitating communication in supply chain distribution planning : A case study

Abstract: Abstract Purpose The main focus of the thesis is on the communication path between departments in the company and how information communication can be improved for better optimization of the distribution process with in the company. The aim of this thesis is to survey the planning process from the depot of the case company until it reaches the final consumer. Delimitation The thesis will focus on the communication among the departments involved in the distribution planning process at the case company. Only activities involved in distributing the products from the depot to the final consumers were reviewed. Findings The communication process in an organization is one of the most important processes for strengthening the decision making process in planning, organizing and executing the company’s business of delivering products and services to the final customers. An effective communication process enables the creation of a good work environment for employees that are divided according to their specific tasks and responsibilities in the organization structure. Information flow between managers, subordinates and customers is a complex process that uses different information systems and communication channels under preliminary communication guidelines set by the organization. The communication process need to be maintained and improved continuously in order to cope with the complexities that come from the need for tracking up to date information on volumes and variety of products and rapidly changing customer demands in the organizations supply chain network. Data collection A number of articles from multiple journals in supply chain management were used for literature review in order to increase knowledge and understanding on the research topic. Semi-structured interviews were made at the case company in order to get all relevant information for developing and answering the research questions of the thesis. Conclusion It’s possible for the management team to stay proactive and better prepared for meeting the organizations goals though transparent, integrated and healthy communications between the entities in the organization’s supply chain.