Streamline the ski rental process using RFID technology : Develop a solution that optimizes the ski rental process and is designed after the customer´s and staff´s needs.

Abstract: Imagine you have booked a trip to the mountains and want to experience nature and the slopes. But unfortunately, you do not own your equipment and need to rent from a ski rental. As a customer, you then hope the rental process goes quickly, smoothly, and efficiently to avoid standing in long queues. That is exactly what this master thesis is about, is it possible to make the ski rental process more efficient and design a solution or service that optimizes the flow. Bottlenecks are something that slows down the process and by improving the bottlenecks hopefully a more optimized ski rental can be achieved. This master thesis is a collaboration with the company No More Boots. They have developed a tool called SkiClicker which makes the ski binding adjustment easier. SkiClicker had optimized the ski renting process by 40% and this master thesis is about to examine if more solutions could streamline the flow.    This project is built on human-centred design and service design. IDEO (2015) explain that human-centred design is about designing solutions after the users´ needs and believing the users who face the problems every day have the answer and the key to the solution. Performed interviews, surveys, and observations to understand the staff and the customer’s problems, needs and what they experience in a ski rental. Translated the problems into needs and according to Patnaik & Becker (1999) is better to build a project on the users´ needs because needs last longer than any specific solution. Further Patnaik & Becker (1999) describes it is more likely that the end-user will use the solution if it is built on their needs. Stickdorn et.al (2018) describe service design is about designing a whole service/ process after all stakeholders that are affected by the system and giving valuable experience to all stakeholders.  Used the Design Thinking process from IDEO in this project, the process involves three main phases Understand, Explore, and Materialize. The first phase is about empathize whit the user and understand their problems. Then define the needs and narrow down the information from the empathize phase and pinpoint the work further. The next phase is about generate ideas and create prototypes, to then test the ideas with the user. Last phase is about to materialize and implement the solution.  Radio Frequency Identification, RFID is a technology that enables wireless transmission of data by using radiofrequency waves (Smiley, 2020).  The advantage of RFID is that the tags can be detected through objects and at distance (Smiley, 2020). The result of this project became a service of renting, trying, and returning ski equipment by using RFID technology. Through guidance and recommendations is the goal to let the customer pick and try the ski boots by themselves without help from the staff. The return process is also something that was improved in this project. With this new return station, the customer no longer needs to take a queue note for returning the equipment. The customer can quick and easy just place the equipment in a return station and then is the equipment returned. Directly after new items had been placed on the return shelf, an icon will appear on a screen that the equipment is returned. All skis and ski boots are marked with RFID tags and the return station involves RFID readers to detect the tags. The staff already has a lot to do in a rental, so by allowing customers to perform more tasks on their own, a more time-efficient flow can probably be achieved.