The role of LinkedIn in Equity Crowdfunding

Abstract: Traditional investment practices have been revamped with more and more modern methodsto fit entrepreneurial settings. The evolution of equity crowdfunding has created an alternative to venture capital,bank loans and business angels. Due its novelty, recent studieshave onlyfocusedon its mechanisms and financial regulations. We draw from crowdfunding concept and social theories to develop an understandingonthe connection between social media networkand equity crowdfunding success.Utilizingdata from LinkedIn and a leading equity crowdfunding platform in the Nordics, we explore the impact of social media network to funding campaigns’ success. We collected data on every company on the platform, and we collected data on the key members’ LinkedIn connections. The results propose that it is possible to predict certain types of success in equity crowdfunding based on the number of LinkedIn connections. This study contributes to existing literature by providing better understanding on another social network, LinkedIn, which is often connected to project pages on crowdfunding platforms. We contribute even for improved insight in decision making processes behind the investments; which is in high interest of entrepreneurs, investors and platforms